Rakuten is a Japanese electronic commerce and online retailing company based in Tokyo. Its B2B2C e-commerce platform and Rakuten is the largest e-commerce site in Japan and among the world's largest by sales. The company operates Japan's biggest Internet bank and number one credit card company by transaction value. It also offers e-commerce, fintech, digital content and communications services to over one billion members around the world, and operates in 29 countries and regions. It is often referred to as "the Amazon of Japan".